Follow him on Twitter at and email him at article originally appeared on Palm Springs Desert Sun: PSP, Agua Caliente Casinos announce naming rights deal.Cultivating Success Saverio Scheri and his Agua Caliente workforce reap awards for their combined efforts. Paul Albani-Burgio covers growth, development and business in the Coachella Valley. However, the concourse was rebuilt in 2009. Ingrassia confirmed the airport has no plans to sell naming for the other concourse, which has been known as the Sonny Bono Concourse after the celebrity and former Palm Springs mayor.Ĭorrection: An earlier version of this story described the Regional Jet Concourse as the oldest concourse at the airport. Earlier this year, the airport also adopted a new logo for itself after a process that turned controversial after residents criticized initial logo concepts circulated by the airport.

That effort, which is set to be finished by the end of next year, is intended to give the airport more local offerings and flair. Palm Springs International Airport is also in the midst of an overhaul of its food and shopping offerings. The deal comes at a time when the airport is seeing record growth in travelers and flights following the COVID-19 pandemic. Detroit Metropolitan Airport attempted to sell naming rights to its North Terminal in 2010 before ultimately deciding not to move forward after no buyers emerged. Airports in Grand Rapids, Michigan, and Duluth, Minnesota, were early adopters. The sale of corporate naming rights for portions of airports is relatively new. The entrance to the Agua Caliente Casino in Palm Springs.Īirport Executive Director Harry Barrett also said in the release that the airport’s team is working every day to transform the airport into an innovative, industry-leading facility and that the announcement is one of many “firsts” the airport hopes to achieve.

Agua caliente casino